Noah Ajongbah, a member of the Navrongo Smock Weavers Association, has urged residents of the Upper East Region, particularly the youth, to take advantage of opportunities within the smock industry as a viable means of livelihood.
Speaking on the Big Mike Breakfast Show on Tuesday, March 31, Ajongbah stated that the potential of the smock industry could help curb youth unemployment.
He explained the deep-rooted cultural significance and heritage of smock had contributed to its market value and profitability as a business venture.
“In the olden days, the smock was a traditional attire used for various purposes, including by traditional leaders,” he said.
“You don’t need much money to start selling smocks. You can begin with just one piece, sell it, and make a profit of about GH₵100. With that, you can reinvest and gradually expand your business,” he noted.
He said the rise of social media has made it easier for entrepreneurs to connect with producers, market their products, and attract buyers beyond their immediate communities.
But despite the sector’s potential, Ajongbah said limited access to funding and lack of regulation in pricing posed constraints to large-scale production.
He, therefore, called on stakeholders to prioritize the development of the smock industry. He noted that strategic support could significantly boost the local economy and create sustainable employment opportunities.
Mike 105.3 FM | Navrongo | David Adapuna
